Building Brand Perception in Financial Services

edX MOOC / Non-credit USD 149

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About this course

Brand perception refers to what buyers believe a product or service symbolizes, rather than what the company that owns the brand claims. Customer use, experience, functionality, reputation, and word-of-mouth recommendation all contribute to brand perception. Brand perception creates and builds customer trust.

Skills you'll gain

customer experience marketing insights consumer behavior reputation management financial services customer trust word of mouth branding strategy brand perception

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