Business and Marketing Strategies

Coursera MOOC / Non-credit USD 49

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Business and Marketing Strategies

About this course

In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.

Skills you'll gain

business strategy marketing strategy competitive advantage market analysis business operations long-term planning strategy development marketing challenges global marketing operational issues

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