Capstone: Making the Case for AI

Coursera MOOC / Non-credit USD 49

Enroll now →

Capstone: Making the Case for AI

About this course

Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.

Skills you'll gain

customer experience generative ai digital marketing consumer behavior data analysis marketing technology content production marketing strategies AI in marketing customer equity

Related courses

Generative AI for Executives and Business Leaders

Advanced Digital Marketing

CPMAI Exam: 570+ Updated Practice Questions for 2026

Intelligent Agents and Search Algorithms

Generative AI Cybersecurity & Privacy for Leaders

Facebook SEO: Understanding Facebook Algorithms & Newsfeed

Social Media Analytics

Creatividad en la bandeja de entrada: marketing por correo electrónico

Course details are provided by the platform and may change — always confirm on the provider's site. Links may be affiliate links.