Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

Coursera Certificate USD 49

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About this course

This four-course specialization develops practical skills for planning, evaluating, and improving digital advertising across search, display, video, social, native, and programmatic channels. Learners connect business objectives to audience and placement decisions, analyze campaign data, and build evidence-based recommendations for budgets, creative, brand safety, measurement, and optimization.

What you'll learn

planning digital advertising strategies
evaluating campaign performance
analyzing data for actionable insights

Course objectives

improve skills in digital advertising
link business objectives to marketing strategies
understand audience and placement decisions

Skills you'll gain

audience targeting digital advertising social media marketing campaign analysis display advertising marketing strategies search advertising budget optimization creative development brand safety programmatic advertising

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