Consumer Behaviour

edX MOOC / Non-credit USD 149

Enroll now →

Consumer Behaviour

About this course

The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .

What you'll learn

understand the fundamentals of consumer behavior
apply behavioral perspectives to marketing strategies
appreciate the psychological factors influencing consumer decisions

Skills you'll gain

marketing strategy decision making digital marketing consumer behavior brand management market analysis advertising psychology retail consumer goods

Related courses

Advanced Digital Marketing

Creatividad en la bandeja de entrada: marketing por correo electrónico

Facebook SEO: Understanding Facebook Algorithms & Newsfeed

Social Media Analytics

Mercadotecnia en un mundo digital

Omnichannel Retail Strategy

Professional Diploma in Customer Relationship Management CRM

Integrated and Strategic Communication Campaigns

Course details are provided by the platform and may change — always confirm on the provider's site. Links may be affiliate links.