About the CredentialConsumer Goods Cloud: Trade Promotion Management (TPM) – Accredited Professional shows you can plan, build, and deliver TPM solutions that solve real business problems. Credentialed practitioners demonstrate they can implement Consumer Goods Cloud TPM on well-architected patterns, connect it to existing trade systems, and support long-term customer outcomes beyond core Salesforce.Who It’s ForAccredited Professional (AP) exams are for Salesforce Partners with access to Partner Learning Camp and the Partner Community.Candidate ProfileTypically, candidates have:2–3 years of Salesforce consulting experience.2+ years with Salesforce technology and 1+ year hands-on with Consumer Goods Cloud TPM.Experience leading TPM implementations that use Service Cloud capabilities (Omni-Channel routing, voice/digital channels, self-service) and adjacent Salesforce features.What You Should Know BeforehandSuccessful candidates can demonstrate:TPM foundations: end-to-end trade promotion lifecycle, key personas, fixed vs. rate-based funding, promotions vs. tactics, settlement types and processes, promotion analysis, basic calculation setup.Platform setup & security: org setup, users, profiles, permission sets/licences, security model.Architecture & data: TPM architecture basics, role of the Processing Service, required trade data sources, when to trigger data syncs, data management/uploads.Planning & funds: creating funds/transactions and rate-based funding, setting customer business plans, navigating trade planning.Reporting & analytics: building reports with Lightning, CRM Analytics (CRMA), and near real-time reporting.Purpose of This Exam
What you'll learn
understand the end-to-end trade promotion lifecycle
navigate the key personas and processes involved in TPM
set up platform security and user permissions
implement trade data management and reporting
Course objectives
equip candidates with the knowledge to lead TPM implementations
prepare professionals for the Accredited Professional exam assessing TPM competencies