Content Marketing Strategy

edX MOOC / Non-credit USD 99
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Content Marketing Strategy

About this course

Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.

What you'll learn

  • understand the principles of content marketing
  • develop effective content strategies
  • measure the impact of content on customer engagement

Course objectives

  • to enhance your understanding of content marketing
  • to equip you with the skills to create engaging content
  • to help you strategize for effective digital promotion

Skills you'll gain

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