品牌营销数字革命，一切为长效增长而来

Udemy MOOC / Non-credit USD 54.99

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品牌营销数字革命，一切为长效增长而来

About this course

数据在企业经营中的意义和作用有哪些？企业在经营的时候，我的客户是谁？我该如何去对自己进行定价和定位？我该如何选择我的潜力爆品？在选择好之后，我如何让它病毒式的裂变增长？进入平台之后我该选择哪一个平台？为此，三节课邀请了已服务超过300家品牌运营、自身品牌年销售额过亿的张杨老师带来这么课程。通过课程的学习，你将明确把握品牌运营过程的全生命周期，学会应对不同阶段的营销问题，通过数据达到阶段性的目标，实现企业经营 2. 0 的增长以及在一个全新的平台下找到自己的精准客群。

What you'll learn

understanding customer identification
developing pricing and positioning strategies
selecting potential best-selling products
implementing viral marketing techniques
navigating platform selection for brand growth

Course objectives

to clarify the significance of data in brand operation
to equip students with strategies for various marketing stages
to enable businesses to achieve effective growth goals

Skills you'll gain

business growth data analysis brand management pricing strategy platform selection marketing strategies viral marketing product selection customer targeting digital brand development

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