品牌战略：里斯定位课
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About this course
引入国外原版大师课程，学习原汁原味的 里斯“定位”理论；汇聚 3 位大咖导师，完成从理论到实操的三步跃升；大师思想结合中国案例，用可操作的具体步骤让理论落地。本门课程将帮助你掌握如何通过定位理论提升品牌竞争力，避免常见陷阱，并利用视觉锤和口号等工具增强品牌影响力，为品牌在市场中的成功定位提供全面的策略和方法。张云波国家工信部AIGC导师 8年互联网经历10年互联网从业经历；前飞鱼入职培训讲师；线下自主教学讲师；国家工信部AIGC导师
What you'll learn
- understanding the fundamentals of positioning theory
- strategies for improving brand competitiveness
- practical application of visual tools and slogans
- methods for avoiding common branding mistakes
Course objectives
- to master the principles of brand positioning
- to enhance the impact of branding strategies in competitive markets
Skills you'll gain
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