构建收益管理体系：全面定价策略
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About this course
为了做好定价，企业需要关注成本、价值、预测、竞争、市场等多个维度，很多人虽然掌握了这些具体的概念，但是在实战中难以综合运用各种工具，甚至出现各种“价格倒挂”的现象，被客户投诉“杀熟”；或者因为价格过去复杂，难以落地。那么，在零售市场，如何综合运用各种工具，确定最优价格？在团队市场，如何做好定价？面对诸多市场，如何细分价格策略并有效落地管理？本次课程，知名商业分析&收益管理实战专家、前美团高阶商业分析、前万达集团收益总监郝思老师，将从多年实战经验出发，教你掌握零售市场，综合运用成本、价值、预测、竞争等多种工具的基础定价策略；从时间、产品等多维度设计衍生价格策略；掌握团队市场的定价策略和价格管理工具。希望本次课程能够帮你转变业务视角，科学地实现体系化管理，玩转定价策略！
What you'll learn
- understanding cost and value assessment
- applying forecasting techniques in pricing
- analyzing competitive pricing strategies
- developing price segmentation for different markets
Course objectives
- to master foundational pricing strategies using various tools
- to design diverse pricing strategies based on product and time dimensions
- to learn effective pricing management in team markets
Skills you'll gain
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