【ポジショニング×脳科学】ヒット商品は「ポジショニング」で決まる!"選ばれるコンセプト"構築 実践コース

Udemy Certificate USD 199.99
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【ポジショニング×脳科学】ヒット商品は「ポジショニング」で決まる!"選ばれるコンセプト"構築 実践コース

About this course

In this course, you'll explore the vital concept of positioning and how understanding brain science can unlock your potential in creating products that truly resonate with customers. Tailored for professionals looking to establish their own product or service, this practical course guides you through developing a compelling concept from scratch to a testable offer, backed by insights in neuromarketing. It's designed to take you beyond theory, ensuring you learn how to effectively reach and sell to your ideal audience.

What you'll learn

  • identify your ideal customer and their core problems
  • create a compelling core promise for your offering
  • design effective marketing materials and sales strategies

Course objectives

  • develop a unique value proposition based on customer insights
  • design a complete customer acquisition and sales funnel
  • apply principles of neuromarketing to enhance communication and closing techniques

Skills you'll gain

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