联合经营范式的未来：规模化、数字化、平台化与生态化
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About this course
大企业怎样实现产业升级，完成成熟期转型？企业怎么抛开旧有重资产模式，实现轻资产经营？ 数字技术怎样助力企业未来的生态系统搭建？为解答以上问题，三节课特邀数字化转型、品牌建设和连锁经营专家张向颖老师为我们带来《联合经营范式的未来：规模化、数字化、平台化与生态化》课程，为股东合伙、连锁直营、特许经营、分级经销及直销等各类联合经营模式提供前瞻性指导。课程涵盖规模化增长路径设计、数字化转型框架、平台化战略构建，以及生态型企业的构建与实践。张老师将分享如何识别和利用联合经营的规模化需求，实施数字化转型以提升企业价值，并通过平台化和生态化战略，引领企业走向可持续发展的未来。本课程结合实际案例，为学员提供实用的策略和工具，帮助他们在多变的商业环境中保持竞争力，实现企业的长期繁荣。
What you'll learn
- understanding the framework for digital transformation
- designing paths for scalable growth
- building platform-based business strategies
- developing ecological business practices
Course objectives
- to provide forward-looking guidance on collaborative business models
- to equip learners with practical tools for navigating changing market conditions
- to share insights on leveraging digital technology for business evolution
Skills you'll gain
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