This 2-hour long project-based course teaches you how to create your first automated email using MailChimp. MailChimp makes the whole process of email marketing quite simple and this is a skill in high demand. MailChimp is an email service platform and autoresponder for email marketing. By the end of this project, you will create a automation process that will ensure that people who sign up receive an automated response. Note: If you don't have a MailChimp account, you will need to create one to be able to complete the content. I recommend completing these projects prior to taking this course: - https://coursera.org/projects/create-landing-page-using-mailchimp - https://coursera.org/projects/design-email-newsletter-with-mailchimp
What you'll learn
create an automated email response
understand the basics of email marketing
navigate the Mailchimp platform
Course objectives
to teach participants how to set up email automation
to familiarize users with Mailchimp tools and features