Creating a Differential Competitive Advantage -Jagdish Sheth

Coursera MOOC / Non-credit USD 79

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Creating a Differential Competitive Advantage -Jagdish Sheth

About this course

This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.

What you'll learn

Develop strategies for creating and maintaining competitive advantage in marketing
Apply segmentation and targeting techniques to identify profitable market opportunities
Design differentiation strategies that distinguish your brand from competitors
Implement positioning frameworks to establish your brand in the market
Integrate technology into marketing strategies for competitive advantage

Course objectives

Master the core concepts of competitive marketing strategy
Learn to apply proven frameworks for market segmentation and differentiation
Understand how to position products and services effectively against competitors
Gain practical implementation skills for building sustainable competitive advantage