CRM产品规划设计系列课程
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About this course
CRM是指客户关系管理系统，能够协调企业与顾客间在销售、营销和服务上的交互，从而提升管理方式，向客户提供创新式的个性化的客户交互和服务，其最终目标是吸引新客户、保留老客户以及将已有客户转为忠实客户，增加市场。为了帮助你更加深入地认识和了解CRM，三节课特别邀请到拥有10年+CRM产品相关经验的资深玩家——洪炼老师，手把手教你从0到1完成CRM产品的规划与设计。课程主要包括四个部分：第一部分围绕“什么是CRM”展开，带你了解CRM的产生背景、商业价值构成要素和发展趋势；第二部分从宏观角度讲解了CRM产品的规划与设计方法，帮助你掌握业务CRM客户管理的业务范畴与基本规则，明确设计目标；第三、四部分分别介绍了CRM的重点模块——客户管理和营销管理模块，从业务规则到产品界面设计，进行详细的讲解希望通过本课程，能够让你加深对CRM产品的了解，掌握CRM产品规划和设计的方法。
What you'll learn
- understand the concept and history of CRM
- identify CRM's business value components
- gain skills in CRM product planning and design
- explore customer management and marketing management modules
- design product interfaces based on business rules
Skills you'll gain
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