Customer Insights: New Product Development Orientation
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About this course
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
What you'll learn
- understanding customer needs
- developing new product opportunities
- gathering and analyzing customer insights
- applying insights to product development
Course objectives
- introduce tools for gathering customer insights
- explore processes of identifying new product opportunities
- engage in hands-on projects to apply knowledge
Skills you'll gain
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