Customer Lifetime Value for Financial Services
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About this course
Customer lifetime value is the entire value of a customer to a business over the course of their relationship. Instead of measuring the customer’s past value, CLV focuses on their future potential that has a significant impact on business decision-making for financial services institutions.
What you'll learn
- understand the concept of customer lifetime value
- apply CLV to business decision-making
- analyze the future potential of customers in financial services
Skills you'll gain
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