Customer Relationship Management for Marketers

edX MOOC / Non-credit USD 340.2

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Customer Relationship Management for Marketers

About this course

This course focuses on Customer Relationship Management (CRM) specifically tailored for marketers. It explores effective strategies and tools that can enhance customer engagement and loyalty, providing insights into managing customer relationships in a digital context. You'll learn how to leverage CRM data and implement best practices to drive marketing success.

Skills you'll gain

crm marketing strategy digital marketing customer engagement customer loyalty data management customer data analysis relationship management

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