Data Science for Marketing

Coursera Certificate USD 49

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Data Science for Marketing

About this course

This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling, machine learning, and decision-making. This program covers statistical concepts, predictive analytics, and decision optimization, ensuring a well-rounded understanding of how to apply data science in marketing. Participants will learn to interpret data, forecast trends, and make data-driven marketing decisions, enhancing both customer engagement and business profitability.

What you'll learn

understanding of modern marketing data analytics
ability to perform regression modeling
knowledge of machine learning applications in marketing
skills in predictive analytics
capability to make data-driven decisions

Course objectives

to equip marketing professionals with data science skills
to improve decision-making through data interpretation
to optimize customer engagement strategies
to maximize marketing effectiveness and profitability

Skills you'll gain

data interpretation machine learning marketing analytics customer engagement data science predictive analytics data-driven decisions regression modeling business profitability decision optimization

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