Developing Ideas and Content for your Digital Strategy

edX MOOC / Non-credit USD 125
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Developing Ideas and Content for your Digital Strategy

About this course

Are you a business owner looking to grow your business with digital marketing? Are you new to a role that has digital content responsibilities? This course will equip you with the skills you need to create an effective digital content strategy, and set you on the path to creating innovative and engaging digital content.
This course is suitable for total beginners in the field of digital content marketing strategy and content ideation. This course is focused on the big question: "How do you develop the right ideas that you can use in your digital marketing and communication?"

What you'll learn

  • develop a digital content strategy
  • generate innovative content ideas
  • understand audience engagement techniques

Course objectives

  • equip beginners with fundamental digital marketing skills
  • enhance content ideation capabilities

Skills you'll gain

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