Digital Customer Analytics.

edX MOOC / Non-credit USD 199

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Digital Customer Analytics.

About this course

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

What you'll learn

understanding customer lifetime value
applying analytics to customer selection
developing loyalty programming strategies

Course objectives

enhance understanding of customer analytics
link analytics to firm value
improve customer relationship management

Skills you'll gain

data-driven decision making data analysis customer lifetime value customer management loyalty programs business value customer analytics analytics strategies firm value selection strategies

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