Digital Marketing: A Strategic Perspective

edX MOOC / Non-credit Free

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Digital Marketing: A Strategic Perspective

About this course

Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.

What you'll learn

understand integrated digital marketing strategies
identify tools for effective digital marketing
apply best practices for delivering organizational value

Course objectives

to enhance understanding of digital marketing frameworks
to develop skills in using digital marketing tools
to provide practical applications for integrated marketing strategies

Skills you'll gain

marketing strategy digital marketing digital tools content marketing seo email marketing online advertising social media analytics integrated marketing

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