Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
What you'll learn
understanding of SEO strategies
knowledge of paid search techniques
skills in web analytics
familiarity with online testing methods
application of machine learning in marketing
insight into big data applications for marketing
Course objectives
gain expertise in various digital marketing analytics tools
develop a strong foundation in SEO and paid search strategies
learn to effectively measure and analyze marketing data