Digital Marketing Analytics: Tools and Techniques.

edX MOOC / Non-credit USD 199
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Digital Marketing Analytics: Tools and Techniques.

About this course

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

What you'll learn

  • understanding of SEO strategies
  • knowledge of paid search techniques
  • skills in web analytics
  • familiarity with online testing methods
  • application of machine learning in marketing
  • insight into big data applications for marketing

Course objectives

  • gain expertise in various digital marketing analytics tools
  • develop a strong foundation in SEO and paid search strategies
  • learn to effectively measure and analyze marketing data

Skills you'll gain

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