Digital Marketing and Data Driven Analytics

edX MOOC / Non-credit USD 249

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Digital Marketing and Data Driven Analytics

About this course

Digital Marketing is the backbone element which uses platforms and digital technologies, such as any kind of device to maintain connected to the users. Once the users are part of this ecosystem, the companies convert this random data in accurate algorithms to improve the effectiveness of any marketing campaign.

What you'll learn

understand digital marketing fundamentals
analyze user data to create targeted marketing campaigns
develop skills in leveraging analytics for decision-making

Course objectives

to provide a foundational understanding of digital marketing
to teach how to convert data insights into effective marketing strategies

Skills you'll gain

data analytics marketing strategy digital marketing user engagement analytics tools digital platforms data-driven decisions campaign effectiveness user data analysis

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