Digital Marketing Channel Foundations

Coursera MOOC / Non-credit USD 49
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Digital Marketing Channel Foundations

About this course

Digital Marketing Channel Foundations is a practical program built for marketers and business professionals who want reliable, repeatable channel skills—not guesswork. Across short, focused courses, you’ll learn how to plan and run campaign cycles, write and optimize social posts and ads, measure brand awareness with social listening, and build email automation strategies that scale. You’ll also develop foundational SEO tool fluency, connect brand work to business KPIs, and strengthen the communication habits that keep teams aligned. Every course is tool-agnostic and designed to produce real artifacts you can reuse on the job—clear plans, measurable t

What you'll learn

  • planning and executing marketing campaigns
  • writing and optimizing social media content
  • utilizing social listening for brand awareness
  • building scalable email automation strategies
  • developing foundational SEO skills
  • aligning marketing efforts with business KPIs
  • improving team communication habits

Skills you'll gain

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