In the course 'Dijital Butik Yönetimi: Instagram’da Nasıl Satış Yapılır?', you'll gain insights into effectively managing an online boutique through Instagram. The instructor, an experienced marketing manager with over 15 years in corporate and agency settings, shares essential knowledge that beginners need to navigate the world of digital marketing on this platform. From understanding your target audience to crafting appealing content and managing customer communication, this course aims to equip you with the key tools for success without overwhelming you with technical details.
What you'll learn
understanding what a boutique is
defining digital marketing
grasping Instagram's role in sales
identifying target audiences
pricing strategies
content creation techniques
payment and shipping processes
customer communication practices
recognizing common pitfalls in online sales
utilizing useful tools for digital marketing
Course objectives
to provide a foundational understanding of digital boutique management
to help learners develop practical skills for selling on Instagram
to foster a supportive learning environment through Q&A interaction