E-Marketing

Coursera MOOC / Non-credit USD 49

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About this course

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

What you'll learn

understand mobile-first marketing
develop strategies for audience building through social media
implement search engine marketing techniques
apply website optimization strategies
utilize analytical tools for conversion tracking

Course objectives

explore the platforms and channels of digital marketing
practice relevant digital marketing tactics
analyze performance metrics to refine marketing strategies

Skills you'll gain

digital marketing mobile marketing conversion tracking audience engagement social media analytics search engine marketing marketing strategies website optimization digital tactics

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