Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

Coursera MOOC / Non-credit USD 49

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Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

About this course

This specialization contains everything necessary to succeed in selling products online. Students will learn how to master marketplace algorithms on Amazon, to sell from their own websites, sales copywriting, product pricing, and even negotiation skills.

What you'll learn

Write persuasive sales copy for product listings and ecommerce websites
Optimize product listings to work with Amazon's marketplace algorithms
Develop pricing strategies for online products
Apply negotiation techniques in ecommerce contexts
Set up and manage sales through both marketplace platforms and independent websites

Course objectives

Master the fundamentals of selling products on Amazon and independent ecommerce sites
Create compelling product copy that converts browsers into buyers
Understand how to price products competitively in online marketplaces