Engaging in Strategic Management in Healthcare Organizations

Coursera MOOC / Non-credit USD 49
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Engaging in Strategic Management in Healthcare Organizations

About this course

This is the second part of a two-part Strategic Management for Healthcare Organizations course. The first course, "Intro to Strategic Management for Healthcare Organizations", focuses on business strategy. This second part presents and discusses analytical frameworks for making strategic decisions, drawing on different disciplines, including economics and management. You will get an understanding of how strategic decisions are made within organizations. After exploring the different levels of strategy in the first course, you will now dive into each level in greater detail. You will have the opportunity to conduct an external evaluation that examines market, environment, customer, and competitor analyses. You will get an understanding of strategic issues in healthcare organizations, including mergers and acquisitions, vertical integration, joint ventures and alliances, performance-control systems, and organizational design.

What you'll learn

  • understand strategic decision-making frameworks
  • conduct external evaluations of market and competitive environments
  • analyze strategic issues in healthcare organizations

Course objectives

  • explore different levels of strategy in healthcare organizations
  • discuss strategic issues like mergers and joint ventures
  • develop skills in market and competitor analysis

Skills you'll gain

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