Enterprise AI Strategy

Coursera MOOC / Non-credit USD 49
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Enterprise AI Strategy

About this course

AI is no longer just a technical topic — it is becoming a core business capability. In this skill path, you’ll learn how to use generative AI to communicate more effectively, make smarter workplace decisions, and help organizations adopt AI in ways that are strategic, responsible, and aligned to real business goals. You’ll build practical skills you can apply across business, marketing, operations, product, HR, customer success, digital transformation, and strategy roles. Through job-task–based learning, you’ll practice using tools like ChatGPT, Gemini, and Microsoft Copilot, evaluating when AI is the right fit, identifying risks around bias, privacy, security, and intellectual property, and shaping AI investment recommendations that leaders can act on. This is not a traditional course sequence. Each course is organized around real workplace skills and job tasks, so you can personalize your learning, focus on the areas that matter most to your goals, and build career-relevant AI capabilities more efficiently with curated lessons from expert instructors. By the end, you’ll be better prepared to participate in AI strategy conversations, support responsible adoption, and bring more confidence and clarity to AI-enabled work.

What you'll learn

  • Use generative AI tools like ChatGPT and Microsoft Copilot
  • Identify when AI is appropriate for organizational challenges
  • Evaluate risks related to AI implementation
  • Shape AI investment recommendations for leadership

Course objectives

  • Prepare for strategic discussions about AI in business
  • Support responsible adoption of AI tools in the workplace
  • Build confidence in AI-related workplace tasks

Skills you'll gain

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