Excel Market Research Mastery: Data to Strategic Insights

Udemy Certificate USD 69.99

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Excel Market Research Mastery: Data to Strategic Insights

About this course

In the course 'Excel Market Research Mastery: Data to Strategic Insights', you'll explore how to leverage Excel for in-depth market research. It covers everything from building data collection frameworks to creating interactive dashboards that turn complex data into understandable insights. You’ll engage in hands-on exercises that let you apply what you learn, enabling you to analyze competitor data, forecast market trends, and conduct sentiment analysis—all while ensuring your approach aligns with ethical standards.

What you'll learn

importing data
cleaning data
analyzing market data
visualizing data with Excel
designing surveys
conducting competitor analysis
forecasting market trends
performing sentiment analysis

Course objectives

to equip participants with advanced Excel skills for market research
to enable learners to effectively communicate market insights
to instill an understanding of ethical practices in market research

Skills you'll gain

market research data visualization dashboard design excel statistical analysis sentiment analysis data analysis data cleaning power query competitor analysis predictive analytics power automate geospatial data

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