Foundations of B2B Tech Sales

Coursera Certificate USD 49
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Foundations of B2B Tech Sales

About this course

This specialization prepares early-career professionals, career-switchers, and emerging tech sellers in India and the United States to succeed across modern B2B sales cycles. Across three structured courses, learners build foundational selling skills, practice consultative engagement techniques, and develop long-term growth habits grounded in data, credibility, and responsible use of technology. Course 1 builds core fluency in B2B tech markets, prospecting, CRM usage, and value messaging tailored to regional buyer expectations. Course 2 expands into consultative discovery, stakeholder engagement, persuasive presentations, negotiation basics, and performance analytics. Course 3 focuses on career readiness—portfolio development, interview strategy, networking across markets—and advanced selling strategies including account growth, resilience, AI-enabled workflows, and ethical decision-making. Learners gain a practical, confidence-building pathway designed with input from the LearnQuest Instructor Network, ensuring real-world relevance and immediate workplace application.

What you'll learn

  • understanding B2B tech markets
  • effective prospecting techniques
  • utilizing CRM tools
  • crafting value-based messaging
  • performing consultative discovery
  • engaging stakeholders
  • creating persuasive presentations
  • negotiation fundamentals
  • analyzing sales performance
  • developing a professional portfolio
  • mastering interview strategies
  • networking skills
  • ethical decision-making in sales

Course objectives

  • build foundational sales skills for tech industries
  • focus on consultative engagement and relationship building
  • prepare participants for career growth in sales

Skills you'll gain

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