Foundations of Management

Coursera MOOC / Non-credit USD 79
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Foundations of Management

About this course

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.

What you'll learn

  • understanding of financial principles
  • knowledge of marketing strategies
  • insight into decision-making processes
  • familiarity with organizational behavior
  • ability to analyze real business cases

Course objectives

  • provide a comprehensive introduction to management practices
  • equip students with essential skills for career advancement
  • prepare students for the final Capstone Project

Skills you'll gain

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