Foundations of Marketing Analytics

Coursera MOOC / Non-credit USD 49

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Foundations of Marketing Analytics

About this course

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

What you'll learn

extract and organize data
interpret relationships between variables
derive customer insights
develop spreadsheet models for data analysis
present justified recommendations to management

Course objectives

support business decisions with data
evaluate risk and optimize decisions using data analysis

Skills you'll gain

marketing analytics data analysis data organization spreadsheet modeling data extraction customer insights risk evaluation business optimization data description variable relationships

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