Foundations of Strategic Management and Competitive Analysis

Coursera MOOC / Non-credit USD 49
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Foundations of Strategic Management and Competitive Analysis

About this course

This course introduces core strategic management concepts, covering organizational purpose, governance, competitive forces, and emerging technologies. Learners gain practical frameworks to analyze and respond to dynamic business environments. It equips learners with tools to improve decision-making, manage stakeholders, and implement strategies that balance sustainability with economic goals. Real-world case studies highlight effective applications in diverse industries. The course combines theoretical foundations with practical exercises, readings, and video lectures, ensuring learners can connect principles to real organizational challenges. Ideal for business professionals, managers, and students seeking a strong strategic foundation. No prior experience in strategy is required, though familiarity with business concepts is beneficial. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij. Copyright ©2024 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.

What you'll learn

  • Analyze competitive forces and industry dynamics using strategic frameworks
  • Evaluate organizational purpose and governance structures
  • Apply stakeholder management techniques in business contexts
  • Assess the strategic implications of emerging technologies
  • Balance sustainability goals with economic objectives in strategic planning
  • Use strategic analysis tools to improve organizational decision-making

Course objectives

  • Introduce core concepts in strategic management and competitive analysis
  • Develop practical skills for analyzing dynamic business environments
  • Connect strategic theory to real organizational challenges through case studies
  • Build foundational knowledge for strategic decision-making and implementation

Skills you'll gain

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