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Foundations of Strategic Management and...
Foundations of Strategic Management and Competitive Analysis
Coursera
MOOC / Non-credit
USD 49
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About this course
This course introduces core strategic management concepts, covering organizational purpose, governance, competitive forces, and emerging technologies. Learners gain practical frameworks to analyze and respond to dynamic business environments. It equips learners with tools to improve decision-making, manage stakeholders, and implement strategies that balance sustainability with economic goals. Real-world case studies highlight effective applications in diverse industries. The course combines theoretical foundations with practical exercises, readings, and video lectures, ensuring learners can connect principles to real organizational challenges. Ideal for business professionals, managers, and students seeking a strong strategic foundation. No prior experience in strategy is required, though familiarity with business concepts is beneficial. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij. Copyright ©2024 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
What you'll learn
Analyze competitive forces and industry dynamics using strategic frameworks
Evaluate organizational purpose and governance structures
Apply stakeholder management techniques in business contexts
Assess the strategic implications of emerging technologies
Balance sustainability goals with economic objectives in strategic planning
Use strategic analysis tools to improve organizational decision-making
Course objectives
Introduce core concepts in strategic management and competitive analysis
Develop practical skills for analyzing dynamic business environments
Connect strategic theory to real organizational challenges through case studies
Build foundational knowledge for strategic decision-making and implementation
Skills you'll gain
business strategy
strategic planning
stakeholder management
strategic management
competitive analysis
organizational governance
competitive forces
sustainability strategy
strategic decision making
case study analysis
emerging technologies
business environments
strategy implementation
organizational purpose
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