Fundamentals of B2B Selling in Tech

Coursera MOOC / Non-credit USD 49
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Fundamentals of B2B Selling in Tech

About this course

Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.

What you'll learn

  • understanding the unique structures in B2B tech sales
  • identifying target customers
  • interpreting market dynamics
  • utilizing digital tools for sales

Course objectives

  • provide foundational knowledge in B2B technology sales
  • equip students with actionable skills for immediate job readiness
  • focus on the B2B landscape in both India and the USA

Skills you'll gain

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