Fundamentals of Digital Marketing
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About this course
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
What you'll learn
- understanding different digital marketing strategies
- grasping mobile marketing concepts
- applying omnichannel marketing techniques
- familiarity with attribution models
- knowing how to incorporate marketing mix modeling
Skills you'll gain
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