Funil de Vendas: a jornada de compra vista pelo Marketing

This course offers a comprehensive look at the sales funnel and the consumer buying journey, essential concepts in marketing and sales. Through the course, you'll learn about the various components of the sales funnel, including understanding leads and personas, and how to implement effective actions at each stage to improve conversions. You'll also receive valuable resources, such as book recommendations and articles on technical marketing terms, helping you to deepen your understanding further.