This course introduces practical, hands-on skills for creating and optimizing campaign visuals using generative AI. You’ll learn how to write effective prompts, refine outputs for brand consistency, and prepare assets for A/B testing. Through guided lessons, you’ll generate image variations, compress them for performance, and upload them to a CMS. By the end, you’ll have a clear, repeatable workflow for producing campaign-ready visuals that capture attention and deliver results.
What you'll learn
write effective prompts for generative AI
refine visual outputs for brand consistency
prepare assets for A/B testing
generate image variations
compress images for performance
upload visuals to a CMS
Course objectives
develop a workflow for creating campaign visuals
understand the principles of A/B testing in visual marketing