Generate Visuals for A/B Testing Success

Coursera MOOC / Non-credit USD 49
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Generate Visuals for A/B Testing Success

About this course

This course introduces practical, hands-on skills for creating and optimizing campaign visuals using generative AI. You’ll learn how to write effective prompts, refine outputs for brand consistency, and prepare assets for A/B testing. Through guided lessons, you’ll generate image variations, compress them for performance, and upload them to a CMS. By the end, you’ll have a clear, repeatable workflow for producing campaign-ready visuals that capture attention and deliver results.

What you'll learn

  • write effective prompts for generative AI
  • refine visual outputs for brand consistency
  • prepare assets for A/B testing
  • generate image variations
  • compress images for performance
  • upload visuals to a CMS

Course objectives

  • develop a workflow for creating campaign visuals
  • understand the principles of A/B testing in visual marketing

Skills you'll gain

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