Generative AI and Prompt Engineering Essentials

Coursera MOOC / Non-credit USD 49
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Generative AI and Prompt Engineering Essentials

About this course

This course offers a clear pathway to understand Generative AI and prompt engineering—two foundational skills for working with modern large language models (LLMs). You'll learn how models like GPT, BERT, and T5 generate human-like outputs, and how well-crafted prompts can guide these models to perform tasks across writing, coding, summarization, and more. Through hands-on exercises and real-world examples, you’ll build the skills to communicate effectively with AI systems, enhance generation quality, and apply responsible prompting strategies across diverse applications. By the end of this course, you will be able to: - Explain how transformer-based models like GPT, BERT, and T5 work and compare their capabilities - Design prompts for various tasks using zero-shot, one-shot, and few-shot techniques - Apply advanced strategies such as Chain-of-Thought, Tree-of-Thought, and knowledge-grounded prompting - Identify and defend against prompt injection and adversarial threats - Evaluate AI outputs using metrics like BLEU, ROUGE, and human-AI collaboration strategies This course is ideal for developers, data scientists, content creators, and early-career AI practitioners aiming to build effective, safe, and scalable Generative AI solutions. No prior experience with LLMs is required, though a basic understanding of Python and machine learning concepts is helpful. Join us to master the essential techniques behind today’s most powerful AI tools—and shape the future with your prompts.

What you'll learn

  • Explain how transformer-based models operate and compare their functions
  • Design prompts for different tasks using techniques like zero-shot, one-shot, and few-shot prompting
  • Apply advanced prompting strategies such as Chain-of-Thought and Tree-of-Thought
  • Recognize and defend against prompt injection and adversarial threats
  • Evaluate AI outputs using metrics like BLEU and ROUGE

Skills you'll gain

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