Getting Started in Google Analytics

Coursera MOOC / Non-credit USD 9.99
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Getting Started in Google Analytics

About this course

In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What you'll learn

  • connect a website to Google Analytics
  • navigate the Google Analytics interface
  • interpret standard reports
  • analyze website performance data
  • make data-driven improvements to website effectiveness

Course objectives

  • understand how to set up Google Analytics
  • learn to analyze website traffic
  • develop skills for improving website performance

Skills you'll gain

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