Google Ads Implementation

edX MOOC / Non-credit USD 79.99

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Google Ads Implementation

About this course

Learn how to implement and optimize Google Ads campaigns with precision. This course covers bidding strategies, campaign settings, audience segmentation, and conversion tracking to help you reach the right users and drive meaningful results. You’ll select bid strategies aligned to goals, refine targeting with audience data, and implement conversion tracking and attribution models to measure performance and maximize return on investment.

What you'll learn

implement Google Ads campaigns
optimize bidding strategies
refine audience segmentation
set up conversion tracking
apply attribution models

Course objectives

enable effective campaign implementation
maximize return on investment through optimization
help students reach targeted user demographics

Skills you'll gain

performance measurement marketing analytics audience targeting campaign management google ads digital advertising conversion tracking bidding strategies roi attribution models

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