一週取得Google Analytics (GA)證照
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About this course
--- 數位行銷人員分析網站必學！一次掌握Google Analytics觀念+證照考取 --- Google Analytics (GA)是企業必裝的免費網站分析工具。在數位時代中，網站就像我們的店鋪，而GA就好比店面監視器，能夠告訴我們誰拜訪了店面、商品擺放的位置好壞、消費者最後買了什麼商品...等多項資訊。善用這套工具，能夠提供我們商業洞見、優化網站的動線環節及使用者體驗。懂得如何閱讀GA分析報表，也成為數位行銷人員或任何網站經營者必備的一項技能。此課程適合無經驗或初入門行銷領域的朋友，不只教你考取證照，更帶你入門GA觀念、認識GA各大報表。課程以一周時間為目標，規劃了考取GA證照的學習路徑、整合學習資源及130+考古題庫整理。此外會以PPT圖像化的方式來介紹GA重要觀念，希望能幫助任何想學習GA的朋友，快速認識GA、建立網站分析世界觀，考取第一張數位行銷證照。
What you'll learn
- understand the core concepts of Google Analytics
- navigate and interpret various Google Analytics reports
- prepare for the Google Analytics certification exam
Course objectives
- guide students through the learning path towards Google Analytics certification
- integrate various learning resources related to Google Analytics
- facilitate a practical understanding of website analysis
Skills you'll gain
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