Harnessing AI in Marketing and Communications

edX MOOC / Non-credit USD 125
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Harnessing AI in Marketing and Communications

About this course

From brainstorming ideas to crafting compelling content, discover how AI in marketing is transforming the industry.
This course is focused on the big question: "What is AI, and how can I effectively use ai in marketing communications?"

What you'll learn

  • understand the principles of AI
  • apply AI techniques to marketing communications
  • develop compelling content using AI tools

Course objectives

  • to familiarize students with the concept of AI in marketing
  • to provide practical applications of AI in crafting marketing strategies

Skills you'll gain

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