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How to Influence the Consumer Behavior t...
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
edX
MOOC / Non-credit
USD 309
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About this course
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
Skills you'll gain
market research
decision making
consumer behavior
customer engagement
branding
sales strategy
influence
marketing psychology
persuasion techniques
behavioral economics
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