Improve Campaign Performance with Google Ads

edX MOOC / Non-credit USD 79.99

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Improve Campaign Performance with Google Ads

About this course

Learn how to analyze, optimize, and improve the performance of your Google Ads campaigns. This course teaches you how to interpret key metrics, evaluate campaign results, and use Google Ads reporting tools with confidence. You’ll apply optimization scores, leverage Performance Planner forecasts, and analyze keywords, assets, and ads to make data-driven decisions that increase efficiency, conversions, and overall campaign impact.

What you'll learn

analyze key metrics
evaluate campaign results
use Google Ads reporting tools
apply optimization scores
leverage Performance Planner forecasts
analyze keywords, assets, and ads

Skills you'll gain

reporting tools campaign optimization google ads performance analysis data-driven decisions keywords ad performance assets conversion rates advertising metrics

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