In this course, Robert-Vincent Joule takes a deep dive into the psychology of change and how to effectively motivate people to take action when they might not feel inclined to do so. Rather than relying on authority or persuasion, he reveals how engagement can promote lasting change, using rigorous social psychology principles. It's a unique opportunity for managers to explore these mechanisms and apply them in their daily interactions.
What you'll learn
understanding the principles of engagement
recognizing ineffective methods like authority and persuasion
applying psychological insights to promote behavioral change