This Specialization equips business professionals, entrepreneurs, and innovators with a rigorous, research-backed framework for navigating the full innovation journey — from idea to commercial success. Led by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, learners will discover why innovation is structurally hard, why markets resist new ideas, and how to develop affordable innovations that can scale in both emerging and advanced economies. Drawing on decades of real-world research, landmark case studies, and Professor Sheth's landmark theory of innovation resistance, this Specialization transforms how learners think about creating, launching, and sustaining innovations in a competitive global marketplace.
What you'll learn
Understand the structural reasons why innovation is difficult and why markets resist new ideas
Apply innovation resistance theory to diagnose barriers to adoption
Develop affordable innovations suited for both emerging and advanced economies
Navigate the full innovation journey from ideation through commercial launch
Use research-backed frameworks to evaluate and improve innovation strategies
Course objectives
Equip learners with a rigorous framework for managing innovation from idea to commercialization
Teach strategies for overcoming market resistance to new products and services
Develop skills for creating scalable, affordable innovations across different economic contexts