International Marketing and Product Development: Taking your Business Global

edX MOOC / Non-credit USD 448.2

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International Marketing and Product Development: Taking your Business Global

About this course

This course on international marketing and product development focuses on expanding your business into global markets. You'll explore strategies for adapting products and marketing tactics to meet the diverse needs of international consumers. By the end, you'll have a clearer understanding of how to effectively navigate the complexities of taking your business global.

Skills you'll gain

business strategy global business product development marketing tactics international marketing market adaptation consumer needs cross-cultural marketing

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