Introduction to UGC & Short-Form Video Production with AI

Coursera MOOC / Non-credit USD 49
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Introduction to UGC & Short-Form Video Production with AI

About this course

By the end of this course, you'll be able to plan, prompt, generate, and deliver professional AI-powered UGC and short-form video content — from a single polished clip to a full 7-day client campaign. You'll set up a complete AI production environment, build a consistent on-screen persona and voice, and master the prompt engineering techniques that control camera movement, tone, and delivery in AI avatar video. You'll also learn to write scroll-stopping scripts and hooks, batch-produce content efficiently, and navigate FTC disclosure rules and likeness/voice licensing so your work stays compliant and protected. What makes this course unique is its end-to-end structure: you won't just learn the tools — you'll run real production workflows for real client scenarios, culminating in a capstone project where you launch a full AI UGC brand campaign. You'll also learn how to price, package, and scale your services into a repeatable business. Whether you're a creator, marketer, or freelancer, you'll leave with a portfolio-ready campaign and a system you can reuse for every client after.

What you'll learn

  • plan and execute AI-driven UGC campaigns
  • write compelling video scripts and hooks
  • set up an AI production environment
  • navigate FTC disclosure rules
  • batch-produce video content efficiently

Course objectives

  • develop skills in prompt engineering for video production
  • create and maintain a consistent on-screen persona
  • understand pricing and packaging for client services

Skills you'll gain

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